Amy Thompson
- Courses1
- Reviews1
- School: Texas A&M University
- Campus: College Station
- Department: Business
- Email address: Join to see
- Phone: Join to see
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Location:
College Station, TX - Dates at Texas A&M University: April 2018 - April 2018
- Office Hours: Join to see
Biography
Texas A&M University College Station - Business
Assistant Commandant, Marketing and Communications
Marketing & Advertising
Amy
Thompson
College Station, Texas
• Oversee marketing and communication efforts for Corps of Cadets
• Manage all communication, processes and requests between vendors, agencies, merchandising
team and 7-Eleven Marketing with regards to POS materials, programs and overall marketing
support for 7,200 stores
• Execute programs (proprietary and vendor funded) across several different mediums including in store, grass roots and online efforts
• Addressed approximately 300 students per semester on topics including resume writing, interviewing and networking
• Created and implemented brand identity and marketing campaigns for West Texas A&M Student Government
• Constructed budgets and strategies for marketing campaigns, coordinated multiple committees to assist with campaign executions
• Acted as public relations liaison representing the university in professional settings and interacted with visiting dignitaries and corporate executives
• Organized and coordinated events of all sizes and successfully recruited participation in various events
• Communicated and interacted with high profile leaders at local, state, and national levels
Experience
Texas A&M University Career Center
Career Coordinator, Mays Business School
Amy worked at Texas A&M University Career Center as a Career Coordinator, Mays Business School
Texas A&M University
Graduate Assistant
· Constructed new brand image for Business Career Center and
incorporated marketing campaigns to promote new image
· Advised approximately 2,500 undergraduates on resume
writing, interview techniques and career preparation skills
· Compiled results from graduation surveys and calculated
statistics used to rank Mays Business School among peers
· Spoke to approximately 300 students per semester on topics
including resume writing, interviewing and networking7-Eleven
Marketing Manager
• Manage all communication, processes and requests between vendors, agencies, merchandising
team and 7-Eleven Marketing with regards to POS materials, programs and overall marketing
support for 7,200 stores
• Execute programs (proprietary and vendor funded) across several different mediums including in
store, grass roots and online efforts
• Conducted 7-Eleven’s 2nd annual CofFREE Day, a proprietary event supporting National Coffee
Day, in which 7-Eleven gave away free coffee to all guests
• Co-launch several products and programs including 3 exclusive product flavors, 2 product
packages and 7 programs, all exclusive to 7-Eleven
• Coordinate efforts between outside vendors and agencies to develop POS materials to
communicate exclusive programs and products, everyday values and offers
• Assist category managers, zone merchandisers and vendors in the growth of each individual
category and the company as a whole
• Supported 6 different merchandise categories through marketing and Point of Sale (POS)
assistanceTexas A&M Corps of Cadets
Assistant Commandant, Marketing and Communications
Amy worked at Texas A&M Corps of Cadets as a Assistant Commandant, Marketing and Communications
7-Eleven, Incorporated
Slurpee/7-Eleven Loyalty Intern
· Assisted with the Summer of Slurpee Grassroots program by
coordinating efforts between agencies and the marketing
department to meet the demands of a nation wide grassroots
program
· Compiled program results for 7 markets, built weekly recaps
detailing individual market successes and overall
highlights for the program and prepared recommendations
based on trends and patterns identified in the recaps
· Studied 47 companies across 4 industries to develop
competitive current situation analysis to be used in the
business case analysis on loyalty programs
· Researched consumer perceptions on loyalty programs,
focusing specifically on millennial consumers, and formed
recommendations based on findings
Education
Texas A&M University
Master of Science
Marketing
Texas A&M University
Graduate Assistant
· Constructed new brand image for Business Career Center and incorporated marketing campaigns to promote new image · Advised approximately 2,500 undergraduates on resume writing, interview techniques and career preparation skills · Compiled results from graduation surveys and calculated statistics used to rank Mays Business School among peers · Spoke to approximately 300 students per semester on topics including resume writing, interviewing and networkingWest Texas A&M University
Bachelor of Science
Agribusiness
Positions
Southern Association of Colleges and Employers (SoACE)
Member
urn:li:fs_position:(ACoAAAW23kcB5cVt4DU_Kz65ZirsXMboMwtEB-U,426175057)
Southern Association of Colleges and Employers (SoACE)
Member
urn:li:fs_position:(ACoAAAW23kcB5cVt4DU_Kz65ZirsXMboMwtEB-U,426175057)
Southern Association of Colleges and Employers (SoACE)
Member
urn:li:fs_position:(ACoAAAW23kcB5cVt4DU_Kz65ZirsXMboMwtEB-U,426175057)
Southern Association of Colleges and Employers (SoACE)
Member
urn:li:fs_position:(ACoAAAW23kcB5cVt4DU_Kz65ZirsXMboMwtEB-U,426175057)
Southern Association of Colleges and Employers (SoACE)
Member
urn:li:fs_position:(ACoAAAW23kcB5cVt4DU_Kz65ZirsXMboMwtEB-U,426175057)
Southern Association of Colleges and Employers (SoACE)
Member
urn:li:fs_position:(ACoAAAW23kcB5cVt4DU_Kz65ZirsXMboMwtEB-U,426175057)
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